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“If you think that investing in advertising is expensive, you don’t know how expensive it is not to do it” is one of the phrases we hear the most in the industry, but nowadays it is not enough to invest millions of dollars in promotional communication, rather This investment must be strategically distributed, first determining the message to be communicated and the most appropriate mix of media to achieve the objectives of each campaign.

Perhaps the biggest concern when starting a new business or when implementing those that are already operating is the return on investment, since every cost is accompanied by risk. In the minds of entrepreneurs, questions like how will I recover my investment? When will I reach the break-even point? How will each new resource support my business and how will it translate into money? and more; turning, in the worst cases, into an incessant and ruminating doubt, which is understood because a return on investment cannot always be calculated in a tangible way or, a sufficiently objective metric is not always found to evaluate how each tool will contribute to the business correspondent.

It is quite remarkable how giant advertising screens have revolutionized the way companies communicate with their employees and beautify their corporate facilities. Previously only used for public events and shows, these huge and eye-catching displays are now They have become a key tool within companies.

There are few Mexicans who have asked ourselves, but what time did all these giant screens arrive in our city? This is because almost without realizing it, for more than 30 years giant LED screens have been little Little changing the advertising industry in Mexico and other Latin American countries, by gradually replacing the traditional static panoramic ads that have dominated the urban landscape for decades.These screens that some call avenue screens and others simply giant screens have gained ground thanks to its versatility and ability to display multiple ads in a single space.

Almost all of us have seen those images of friends traveling to places where there is a huge, almost ridiculous amount of giant TV screens LED in the streets. Or if you have had the blessing of traveling, you have been able to verify it yourself. But have you ever wondered in which cities on the planet the concentration of these screens per square meter is higher?

Not only in Mexico but globally, the market for giant advertising screens has experienced significant growth in recent years, and one One of the key factors in the production of these devices are the components used.Next, we will explain which are the main countries in the world where the largest number of components for giant advertising screens are manufactured and the leaders in LED technology.

Some futuristic movies like Back to the Future show floating giant screens but is it ever possible? Is this within the possibilities of our remote future for example in the next 50 or 100 years. After all, who has not seen magnetic trains levitate? And it is technology that we already have in the world for a long time. So why not have a floating advertising screen on top of it? of a building here in Monterrey or in Mexico City?

Can you imagine being able to see in one of the largest buildings in Monterrey, let’s say on the 40th or 50th floor, a giant screen of 30 or 40 meters high? It would be super loquacious and incredible, don’t you think so?

In casinos in Mexico, giant LED screens not only have a visual impact and practical, but also have a powerful psychological effect on gamers.Used for advertising, information, and dazzling visual experiences, these displays trigger emotional and cognitive responses in visitors.In this article, we explore the psychological impact of having game advertising screens. LED in casinos in Mexico, highlighting how these devices stimulate the senses, heighten excitement and immerse players in immersive gaming experiences.

In the age of digital advertising, giant screens have become a common presence in urban environments, including Mexico. However, it is important to reflect on their environmental impact and their contribution to global warming.In this article, we will examine whether giant advertising screens represent an ecological risk from an environmental and global warming point of view.